Visual Story Consultant
Supporting visual messaging strategies in video or photography, as a consultant or with the camera.
Sometimes another set of eyes and ears can make all the difference – especially when the eyes focus on the storytelling.
About My Services
Video Messaging Assessment
While keeping it affordable and thorough, I gather high-level insights about you & your business. Then look at your unique set of concerns, goals, and resources - creative, financial and technical. Your customized report will point out strengths/weaknesses and present customized solutions based on all the above. And be packed with recommendations on how to zhuzh up the visual storytelling that holds your messaging. We can end our engagement there, or continue to script and support your visual messaging.
Script Writing
The highly talented human with the camera is not necessarily a writer. Even visuals need to be - especially need to be - written. This prevents your message getting lost in a sea of cool effects, or diffused by too many words. Visuals speak a different language - straight to the heart. A scriptwriter is fluent. This service is only available only to those who have done an Assessment with me. I learn much about you in that process, and it’s a short hop from there to voicing you with scripts - that will save you money on all the other pros involved in a video.
Visual Production Support
The structure of this service ends up as unique as your needs.
You have videographers but no editors. You have camera people but they are rookies.
Maybe you have all the tech but need the perspective of a trusted outside source - occasionally.
You just want it produced.
If you have not engaged an Assessment with me prior, we will need a 45 min. call to launch this relationship.
FAQ
What’s in the Assessment?
Every Assessment is going to be different because every client’s need will be unique. Those details are the key to practical and actionable recommendations. We identify those unique needs in the Discovery Interview. Your individualized Report will summarize strengths and weakness, translate an infinity of options into concrete suitable solutions and recommendations for your particular circumstances, resources, concerns and goals.
What’s the process?
Expect to spend 60-90 minutes with your assessor the the Discovery Interview. They know how to gather key insights relevant to your messaging objectives. Some of those insights will be about the character of your organization, your audience and the heart of what you hope to convey, and much much more.
Our team is very proud of their work, I dont want to crush their spirit with criticism.
100%. That’s why we start with high praise of all that is great and strong about your visuals. We are supportive but perform as objective outsiders whose sole intent is to foster more strengths for your organization. Our aim is to make better and more resonant visuals for those who trust us and our story expertise.
What do I need to have to get started?
Our process works best if your messaging strategy is already in place, your key messages sorted out and distribution identified. As we have said, your marketing strategist knows how and where to position you, we just make sure you resonate once there.
Is this popular service?
The short answer is No. We don’t know of anyone else who offers it who is not a video production house. We’re not trying to sell you more services. We aren’t a production house. Helping your camera people and editors have more success in our job.
How do you “write Visuals”?
Great question! A great script is the basis for all the technical things that go into producing a video. The writer crafts the pace, the feeling and meaning through writing where visuals go and what they are. The script writer has researched the objective and story and puts up the guardrails that will guide all the tech. Changes can always be made but they’ll be informed by a completed and approved script. It’s like Hollywood!
We’ve always just relied on the videographer to do the storytelling.
You and everyone else! Think of Hollywood again, the screen writer is not the director, the director is not the cinematographer, each has a unique skill set that contributes to the final film.
What are the Terms?
The Assessment $750.
Serial Scriptwriting 3 or 6 month commitments with negotiated frequency .
Capture $200/hour includes equipment, directing & execution.
Consulting/Producing $150/hour.
Research/Writing $60/hour.
Editing $115/hour.
Voice Over $300/hour.